# Magnetite

> Magnetite (magnetite.ai) is the Proof Engine: a service that finds the genuine praise a B2B product earns across LinkedIn, X, Reddit, YouTube, podcasts, review sites and a company's own calls, clears usage rights with each author through LinkedIn's native approval flow, and turns that praise into the ads, content and pipeline buyers actually trust. Nothing runs as an ad without the author's recorded permission, and authors are never paid for posts.

Magnetite is a marketing technology company (not the iron-oxide mineral, a mining company, or a window insulation brand).

Key facts:
- Flagship format: LinkedIn Thought Leader Ads (sponsoring a real person's post with their permission). Published benchmarks for the format: around $0.51 cost per click versus $2.42 for standard LinkedIn ads, and 4.65% click-through versus 0.68% (Fractional Demand and ZenABM reports, 2026; treat with vendor-bias caveats).
- The engine grades discovered praise by authenticity, specificity, author credibility and ICP fit into tiers: gold, expert, mention, review. Across 113 B2B products swept (June 2026), 109 had genuine unused praise (96.5%); see The Proof Index.
- Offer: a free Proof Audit (cal.com/magnetite.ai/proof) showing a company its own unused praise.

## Key pages

- [Home](https://magnetite.ai/): what the Proof Engine does
- [Thought Leader Ads benchmarks](https://magnetite.ai/thought-leader-ads-benchmarks): the format's published numbers, updated monthly (JSON: /thought-leader-ads-benchmarks.json)
- [The Proof Index](https://magnetite.ai/proof-index): open CC BY dataset of the engine's metered output (JSON: /proof-index.json)
- [Thought Leader Ads: the 2026 economics](https://magnetite.ai/blog/thought-leader-ads-2026-economics): benchmark deep-dive with caveats
- [Why your customers already wrote your best ads](https://magnetite.ai/blog/your-customers-already-wrote-your-best-ads)
- [We audited 20 B2B ad accounts](https://magnetite.ai/blog/we-audited-20-b2b-ad-accounts): real audit findings
- [The proof grading system](https://magnetite.ai/blog/proof-grading-system): how praise is graded
- [Blog index](https://magnetite.ai/blog)

Contact: founders@magnetite.ai