The Magnetite Playbook
A Lead Magnet Is A Complete Solution
To A Narrow Problem
But 99% of businesses get it wrong. Here's how to do it right.
Part One
What Are Lead Magnets?
Definition
"A lead magnet is a complete solution to a narrow problem. It's typically a lower-cost or free offer to see who is interested in your stuff."
The Psychology
"People interested in lower-cost or free offers now are more likely to buy a related higher-cost offer later."*
Think of it like salty pretzels at a bar:
- 1.Pretzels solve hunger (narrow problem)
- 2.They reveal thirst (new problem)
- 3.Bar sells drinks (core offer)
People want transformation, not information
The Old Way
What most businesses do:
Result: "Another file gathering dust in their downloads folder"
Hormozi's Discovery
"Information lead magnets are overdone... they're usually sucky fluff."
His breakthrough:
"Giving portions of service away for very specific problems"
Not PDFs. Not ebooks. Actual Service Delivery.
Service > Information
Part Two
The 3 Types That
Actually Work
Think "diagnosis"
Reveal Problems
"These lead magnets work great when they reveal problems that get worse the longer you wait."*
Examples
- Speed test showing website loads 30% below standard
- Posture analysis showing misalignment
- Termite inspection revealing damage
Key: Draw a clear line between the problem and how much it's costing them.
Think "experience"
Samples and Trials
"You give full but brief access to your core offer. You can limit the number of uses, time they have access, or both."*
Examples
- Hook them to faster server for a week
- Free adjustment for bad posture
- Sample of consumable product
Key: "Once they experience relief, they can't imagine going back."
Think "first taste"
One Step of Multi-Step
"When your core offer has steps, you can give one valuable step for free and the rest when they buy."*
Examples
- Free wood sealant (1 of 3 coats needed)
- Finance calculator (part of full service)
- First module of training program
Key: "Partial solution creates the itch for complete transformation."
Part Three
Why Most Lead
Magnets Fail
The Problem With Information
"If you're scared of giving away your secrets, imagine the alternative: You give away sucky fluff. Then, people who might've become customers think 'this person sucks!'"*
Generic Content = No differentiation
Everyone has the same "10 tips"
Information Overload = No implementation
More information does not equal transformation
Manual Delivery = Can't scale
Hormozi: "They needed entire teams delivering portions of service to each prospect. Hours per prospect."
Part Four
The Service Delivery
Revolution
The Breakthrough
Give away the part of your service that others charge for
Think about YOUR business...
When someone becomes a customer, what's the FIRST thing you do in onboarding? That initial audit, analysis, or assessment?
That first step - on its own - has massive value.
The Challenge
"It was completely unscalable... Until now"
Manual Process
1 person → 1 prospect → Hours
AI Process
1 system → Unlimited prospects → Minutes
Next Step
Ready to Make Service
Delivery Scalable?
See exactly how Magnetite automates the delivery of service-based lead magnets
See How It Works* Quotes from "$100M Leads" by Alex Hormozi
Ready to see how lead magnets can transform your outbound?
We run your outbound end-to-end. Every prospect gets a personalized lead magnet before you ask for a meeting. You just approve assets and take the calls.
I'm Ready to Scale